Fragrance at your wedding - and great news about Vow 2006

Please forgive us if we gloat - we will get over it quickly. But we are thrilled,

Vow 2006 (www.vowfragrance.com) - which we launched at the beginning of the year - was named by Brides Magazine to its “Best of 2006” list, a list of 100 most notable ideas and innovators within the wedding industry. Brides, a CondeNast publication, is as all you savvy brides know one of the country’s leading bridal magazines.

So I will mention something about your fragrance at your wedding. We want you to buy Vow (2006 if your wedding is this year, 2007 comes out in January), but even if you don’t, give some thought to your fragrance. Fragrance has the ability to bring back memories, in particular highly emotional memories, and that is very special and very powerful quality. This is not just marketing, it’s supported by vast scientific research, if you want to know more check out www.monell.org and www.senseofsmell.org.

Perhaps you will wear a new fragrance that you love, perhaps it will be the same fragrance you wore on your first date with Mr. Special, or perhaps it’s the one perfume you have always worn on special occasions. But please, think about your dress, your shoes and your fragrance.

Zagat Rated?!

No, this isn't about getting your wedding rated on Zagat. Even though you know that it would get top scores. It's about party favors. Party favors are great, but only when they say something about you. Not long ago I had a client, the bride was moving to France immediately after her wedding. Her husband-to-be was French, and Paris would be her new home. So all the guests received Paris Zagats with a custom cover (their names and the wedding date) and a message that read "Can't wait to see you in Paris." Hopefully by now their guests have used the guide to take the newly marrieds to all the best restaurants in the City of Lights! Incidentally, custom Zagat guides are surprisingly affordable.
Visit them at www.zagat.com or www.zagat.com/corporate.