Wednesday, July 11, 2007

Not all florists are great at sales....

ditto musicians, photographers, chefs, and almost anyone else who services a wedding. And often these same people are immensely skilled at their craft. I don’t like it one bit, but it’s a reality. It’s too bad, because I have often seen clients pick the less than ideal vendor because of a poor presentation, proposal or sales pitch (there is an exception that I will get to later.)

So what’s the solution? There are a couple things to look for and do:

  1. Do they come across as knowledgeable and passionate about their work? and about you as a potential client?
  2. Does their workspace have a good vibe?
  3. Are they polite?
  4. Are their references favorable?
  5. Do they return calls and are they on time? (a failure to do so is not poor salesmanship so mach as lacking an essential skill, not to mention courtesy)

Here’s the exception. If your contact person is a hired saleperson, they should possess all the traditional sales skills. If they don’t, it reflects upon the competence of the salesperson AND the person who hired them, be it the owner or General Manager.

Conversely, don’t be swayed by the brilliant salesperson. Also a good reason to check references…. did the vendor deliver on the promises?

In the end, you have to go with your gut…. just be willing to do a bit more homework before signing the deal.

1 comment:

Anonymous said...

u are absolutely right mate!!i have seen many of them,though they are cheap still low sales follow them...